How many subscribers does Morning Brew have?
Morning Brew has over 4 million subscribers across its newsletter properties (estimated as of April 2026 based on public data, drawing on reporting around the 2020 Insider Inc. acquisition and subsequent growth updates). It was founded in 2015 and acquired by Insider Inc. in October 2020 for $75 million, making it one of the fastest-growing business media brands of the 2010s.
Who founded Morning Brew?
Morning Brew was founded in 2015 by Alex Lieberman and Austin Rief while they were students at the University of Michigan. What started as a dorm room project grew to 4+ million subscribers and a $75 million acquisition by Insider Inc. in October 2020.
Can I get Morning Brew in a digest with other newsletters?
Yes! With Readless, you can forward Morning Brew along with The Hustle, Axios, DealBook, and any other business newsletters to your @mail.readless.app address. Readless AI consolidates all of them into one daily digest, removing duplicate stories and organizing content by topic.
What's the difference between Morning Brew and The Hustle?
Morning Brew and The Hustle are both daily business newsletters with witty, conversational tones. Morning Brew focuses on business and financial news with a professional edge, while The Hustle covers business, tech, and culture with more snark. Both were founded around 2015, have millions of subscribers, and use a similar monetization model through sponsorships. Many readers subscribe to both, which is why consolidating them into one digest with Readless saves significant time.
How much time does Morning Brew take to read?
Morning Brew typically takes 8-12 minutes to read. If you also read The Hustle (7-10 min), Axios AM (6-8 min), DealBook (10-12 min), and a few other business newsletters, you're spending 45-60 minutes daily on email newsletters. Readless consolidates all of these into one 12-15 minute digest.
Is Morning Brew free?
Yes, Morning Brew is completely free to subscribe to. It is ad-supported through sponsor placements inside each edition and through Morning Brew's branded content studio. You can subscribe at morningbrew.com and receive the flagship daily edition, plus optional vertical newsletters (Retail Brew, Marketing Brew, Tech Brew, HR Brew, Healthcare Brew) at no cost.
What happened to Morning Brew?
In October 2020, Insider Inc. (Business Insider's parent company, owned by Axel Springer) acquired a majority stake in Morning Brew for $75 million. At the time, Morning Brew had 2.5+ million subscribers and was generating ~$20 million in annual revenue. The founders Alex Lieberman and Austin Rief remained involved. Morning Brew has continued to grow and now has 4+ million subscribers across its properties.
Why do people read Morning Brew and The Hustle and Axios?
Many business professionals subscribe to all three because they cover different angles: Morning Brew has broad business news with financial markets focus, The Hustle adds startup culture and tech trends with extra snark, and Axios provides the 'Smart Brevity' political and policy context. The problem is that together they represent 25-30 minutes of reading daily with significant overlap. Readless solves this by consolidating all three into one digest that removes duplicate stories.
How does Readless handle Morning Brew's sponsors and ads?
Readless strips sponsor slots and promotional content from the digest so you get pure news and insights. Your Morning Brew subscription stays active (supporting the newsletter), but you read the digest version without ads. You can always click through to the original Morning Brew email in your archive if you want to see a specific sponsor.
Can I still get Morning Brew's weekend edition in my digest?
Yes. All Morning Brew editions (the weekday flagship, the Saturday weekend edition, and any special drops like Sunday deep dives) flow into your Readless digest automatically. You can schedule separate digests for weekdays vs. weekends if you want a lighter Saturday brief, and you can adjust the delivery time per schedule. Pro users on Readless can also filter specific Morning Brew verticals into their own dedicated digest.
Does this work with Morning Brew's other newsletters like Retail Brew or Marketing Brew?
Absolutely! Morning Brew publishes multiple vertical newsletters (Retail Brew, Marketing Brew, HR Brew, Tech Brew, etc.). You can forward all of them to your Readless address and they'll be consolidated into your daily digest alongside the flagship Morning Brew and any other newsletters you subscribe to.
What are the best newsletters to pair with Morning Brew?
The most popular combinations with Morning Brew are: The Hustle (similar tone, startup focus), Axios AM/PM (policy context), DealBook by NYT (deals and power players), 1440 (general news), Term Sheet by Fortune (venture capital), and StrictlyVC (venture deals). With Readless, you can subscribe to all of these and get one consolidated digest instead of 7+ separate emails.