Politico Playbook + 40 Political Newsletters in One Morning Briefing
Essential reading for political professionals. Consolidate Playbook, Axios, Punchbowl, The Skimm, and 40+ political sources into one daily digest.
Trusted by 100,000+ Hill staffers, political consultants, and lobbyists since 2007
Quick Facts: Politico Playbook
Founder
Mike Allen (2007-2016)
Current Authors
Bade, Lizza, Palmeri, Daniels
Frequency
Daily (6am ET)
Subscribers
100,000+ (DC insiders)
Content
DC insider scoops + Capitol Hill news
Cost
Free (Politico Pro paid)
Top Political Newsletters at a Glance
| Newsletter | Founded | Focus | Best For | Subscribers |
|---|---|---|---|---|
| Politico Playbook | 2007 | DC insider scoops | Hill staffers | 100,000+ |
| Axios AM | 2017 | Smart Brevity news | Executives | 2.5M+ |
| Punchbowl News | 2021 | Capitol Hill deep dives | Congress watchers | Premium (paid) |
| The Skimm | 2012 | Digestible daily news | General public | 5M+ |
| Morning Consult | 2014 | Polling & data | Policy analysts | Large |
Key Takeaways
- Politico Playbook pioneered the political morning newsletter format in 2007
- 100,000+ subscribers include Hill staffers, lobbyists, and political consultants
- 74% of DC professionals read email newsletters throughout their workday
- Mike Allen founded Playbook and wrote it solo for 10 years before founding Axios
- Alumni founded Punchbowl News — former Playbook authors Palmer & Sherman launched competitor in 2021
- Essential DC reading — reading Playbook + 40 political newsletters takes 90+ minutes daily
What is Politico Playbook?
Politico Playbook is the original political morning newsletter that defined the genre. Launched in 2007 by Mike Allen, Playbook pioneered the format that Axios AM, Punchbowl News, and dozens of other political newsletters would later adopt.
Delivered daily at 6am ET, Playbook provides DC insiders with breaking political news, Capitol Hill scoops, behind-the-scenes analysis, and the stories that will dominate Washington conversations that day. With 100,000+ subscribers, it remains the must-read newsletter for Hill staffers, lobbyists, political consultants, and journalists.
The Mike Allen Era (2007-2016)
Mike Allen, Politico's chief political reporter, wrote Playbook solo for nearly 10 years. His relentless work ethic (often sending the newsletter at 5am) and insider connections made Playbook essential reading in Washington. Allen's Playbook featured:
- "The Scoop" — breaking news before it hit mainstream media
- "What's Happening" — insider analysis of DC power dynamics
- Birthday announcements — networking tool for DC elites
- Sponsored messages — lucrative ads from corporations and trade associations
In 2016, Allen left Politico to co-found Axios with Jim VandeHei and Roy Schwartz, launching Axios AM as a more concise alternative to Playbook.
The Palmer-Sherman Era (2016-2020)
After Allen's departure, Anna Palmer and Jake Sherman took over Playbook, joined by reporter Daniel Lippman. The duo modernized Playbook with:
- A mid-day edition (Playbook Power Briefing) launched in 2017
- Playbook interviews — audio deep dives with politicians
- Focus on younger audiences and mobile optimization
- Subscription growth of 8% in 2 months post-Allen
In late 2020, Palmer and Sherman announced they were leaving Politico to launch their own newsletter, Punchbowl News, in January 2021. Punchbowl quickly became a major Playbook competitor, raising $1M in initial funding and achieving 60% subscription revenue growth by mid-2025.
Current Era (2021-Present)
Politico announced a new Playbook team in 2021: Rachael Bade, Ryan Lizza, Tara Palmeri, and Eugene Daniels. All four are veteran political journalists who bring deep Washington expertise and extensive networks to continue Playbook's legacy as DC's essential morning read.
Politico Playbook vs Other Political Newsletters
How does Playbook compare to Axios AM, Punchbowl News, and The Skimm? Here's a detailed breakdown.
| Feature | Politico Playbook | Axios AM | Punchbowl News | The Skimm |
|---|---|---|---|---|
| Founded | 2007 | 2017 | 2021 | 2012 |
| Writing Style | Insider scoops + analysis | Smart Brevity (concise) | Deep Congress reporting | Casual, digestible |
| Frequency | Daily (6am ET) | Daily (6am ET) | 3 daily newsletters | Daily (morning) |
| Audience | Hill staffers, lobbyists | Executives, professionals | Congress watchers, DC insiders | General public, millennials |
| Subscribers | 100,000+ | 2.5 million+ | Premium (paid) | 5 million+ |
| Cost | Free | Free | Free basic, paid premium | Free |
| Focus | DC power dynamics | Top 10 national stories | Capitol Hill mechanics | Simplified daily news |
| Read Time | 12-15 min | 8 min | 20+ min (all 3) | 6 min |
When to Choose Politico Playbook
- You work on Capitol Hill or in DC politics
- You need insider scoops before they hit mainstream media
- You want DC power dynamics and who said what to whom
- You value 18 years of legacy and DC credibility
Or Subscribe to All Four
Most DC professionals read Playbook and Axios and Punchbowl and The Skimm. That's 40+ emails per week with 70-80% story overlap.
Reading all four manually: 90 minutes daily
Readless consolidates all four into one 12-minute digest with duplicate detection. Learn how →
Your Morning Routine, Optimized
Before Readless
6:00 AM - Arrive at desk
Open Politico Playbook (15 min)
6:15 AM
Read Axios AM (8 min)
6:23 AM
Check Punchbowl News AM (10 min)
6:33 AM
Scan The Hill Morning Report (5 min)
6:38 AM
Skim CQ Roll Call (7 min)
6:45 AM - 7:30 AM
Check 15+ more political newsletters
Total: 90 minutes before first meeting
With Readless
6:00 AM - One digest arrives
All 40+ political newsletters consolidated
What's inside:
- • Top 5 political developments
- • Playbook scoops + Axios insights + Punchbowl intel
- • Congressional movements organized by chamber
- • Commentary synthesis from multiple analysts
- • Links to full original sources
6:15 AM - Fully briefed
Ready for meetings, calls, strategy sessions
Total: 15 minutes, comprehensive coverage
How Readless Handles Political News
Duplicate Detection
Same story covered in Playbook, Axios, and Punchbowl? AI detects it, extracts unique insights from each source, presents one comprehensive summary with attribution.
Source Attribution
Know which outlet broke the story. Every digest entry shows sources: (Playbook), (Axios), (Punchbowl). Click through to cite originals in your work.
Organized by Priority
Breaking news first, Congressional updates second, commentary third. AI understands political news hierarchy and organizes accordingly.
Professional Use Cases
Hill Staffer Workflow
Daily 6 AM digest: Playbook + Axios + Punchbowl + Roll Call. Briefed before boss's 7:30 AM meeting. Forward digest to Chief of Staff. Click through to Playbook for office talking points.
Time saved: 75 min daily → career advancement
Political Consultant Workflow
Three separate digests: (1) Daily news (6 AM), (2) Weekly polling & strategy (Monday), (3) Opposition research newsletters (Friday). Share client-relevant insights directly from digest.
Time saved: 120 min weekly → more billable hours
Lobbyist Workflow
Custom digest filtered to specific policy areas (healthcare, energy, finance). AI flags mentions of tracked legislation. Morning digest + weekly deep dives on committee movements.
Time saved: 90 min daily → strategic client work
Ready to optimize your political news reading?
Build My Political DigestEssential Political Newsletters for DC Professionals
Morning Briefings
- • Politico Playbook
- • Axios AM
- • Punchbowl News AM
- • The Skimm
- • Morning Consult
Deep Dives
- • Puck (Tara Palmeri, Julia Ioffe)
- • The Atlantic Politics
- • New Yorker Politics
- • Politico Pro
Specialized Political
- • CQ Roll Call
- • The Hill Morning Report
- • National Journal Hotline
- • Inside Elections
Commentary & Analysis
- • Matt Yglesias
- • Josh Marshall (TPM)
- • Ben Smith (Semafor)
- • Margaret Sullivan
Built for Political Professionals
Policy Professionals
Hill staffers, think tank analysts, advocacy groups
Comprehensive coverage without spending 2 hours on morning news
Political Consultants
Campaign strategists, pollsters, political advisors
Competitive intel and messaging trends in one place
Lobbyists & GR Pros
Government relations, public affairs, regulatory tracking
Policy developments and Congressional movements consolidated
Political Journalists
Reporters, editors, commentators, analysts
Full landscape view without missing breaking news
Frequently Asked Questions
Explore other newsletters like Axios, The Skimm, learn about newsletter automation, see how Readless works, or view pricing plans.
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