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Politico Playbook + 40 Political Newsletters in One Morning Briefing

Essential reading for political professionals. Consolidate Playbook, Axios, Punchbowl, The Skimm, and 40+ political sources into one daily digest.

Trusted by 100,000+ Hill staffers, political consultants, and lobbyists since 2007

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100,000+ subscribersSince 200774% of DC pros read newslettersFree forever60s setupSave 80+ min daily

Quick Facts: Politico Playbook

Founder

Mike Allen (2007-2016)

Current Authors

Bade, Lizza, Palmeri, Daniels

Frequency

Daily (6am ET)

Subscribers

100,000+ (DC insiders)

Content

DC insider scoops + Capitol Hill news

Cost

Free (Politico Pro paid)

Top Political Newsletters at a Glance

NewsletterFoundedFocusBest ForSubscribers
Politico Playbook2007DC insider scoopsHill staffers100,000+
Axios AM2017Smart Brevity newsExecutives2.5M+
Punchbowl News2021Capitol Hill deep divesCongress watchersPremium (paid)
The Skimm2012Digestible daily newsGeneral public5M+
Morning Consult2014Polling & dataPolicy analystsLarge

Key Takeaways

  • Politico Playbook pioneered the political morning newsletter format in 2007
  • 100,000+ subscribers include Hill staffers, lobbyists, and political consultants
  • 74% of DC professionals read email newsletters throughout their workday
  • Mike Allen founded Playbook and wrote it solo for 10 years before founding Axios
  • Alumni founded Punchbowl News — former Playbook authors Palmer & Sherman launched competitor in 2021
  • Essential DC reading — reading Playbook + 40 political newsletters takes 90+ minutes daily

What is Politico Playbook?

Politico Playbook is the original political morning newsletter that defined the genre. Launched in 2007 by Mike Allen, Playbook pioneered the format that Axios AM, Punchbowl News, and dozens of other political newsletters would later adopt.

Delivered daily at 6am ET, Playbook provides DC insiders with breaking political news, Capitol Hill scoops, behind-the-scenes analysis, and the stories that will dominate Washington conversations that day. With 100,000+ subscribers, it remains the must-read newsletter for Hill staffers, lobbyists, political consultants, and journalists.

The Mike Allen Era (2007-2016)

Mike Allen, Politico's chief political reporter, wrote Playbook solo for nearly 10 years. His relentless work ethic (often sending the newsletter at 5am) and insider connections made Playbook essential reading in Washington. Allen's Playbook featured:

  • "The Scoop" — breaking news before it hit mainstream media
  • "What's Happening" — insider analysis of DC power dynamics
  • Birthday announcements — networking tool for DC elites
  • Sponsored messages — lucrative ads from corporations and trade associations

In 2016, Allen left Politico to co-found Axios with Jim VandeHei and Roy Schwartz, launching Axios AM as a more concise alternative to Playbook.

The Palmer-Sherman Era (2016-2020)

After Allen's departure, Anna Palmer and Jake Sherman took over Playbook, joined by reporter Daniel Lippman. The duo modernized Playbook with:

  • A mid-day edition (Playbook Power Briefing) launched in 2017
  • Playbook interviews — audio deep dives with politicians
  • Focus on younger audiences and mobile optimization
  • Subscription growth of 8% in 2 months post-Allen

In late 2020, Palmer and Sherman announced they were leaving Politico to launch their own newsletter, Punchbowl News, in January 2021. Punchbowl quickly became a major Playbook competitor, raising $1M in initial funding and achieving 60% subscription revenue growth by mid-2025.

Current Era (2021-Present)

Politico announced a new Playbook team in 2021: Rachael Bade, Ryan Lizza, Tara Palmeri, and Eugene Daniels. All four are veteran political journalists who bring deep Washington expertise and extensive networks to continue Playbook's legacy as DC's essential morning read.

Politico Playbook vs Other Political Newsletters

How does Playbook compare to Axios AM, Punchbowl News, and The Skimm? Here's a detailed breakdown.

FeaturePolitico PlaybookAxios AMPunchbowl NewsThe Skimm
Founded2007201720212012
Writing StyleInsider scoops + analysisSmart Brevity (concise)Deep Congress reportingCasual, digestible
FrequencyDaily (6am ET)Daily (6am ET)3 daily newslettersDaily (morning)
AudienceHill staffers, lobbyistsExecutives, professionalsCongress watchers, DC insidersGeneral public, millennials
Subscribers100,000+2.5 million+Premium (paid)5 million+
CostFreeFreeFree basic, paid premiumFree
FocusDC power dynamicsTop 10 national storiesCapitol Hill mechanicsSimplified daily news
Read Time12-15 min8 min20+ min (all 3)6 min

When to Choose Politico Playbook

  • You work on Capitol Hill or in DC politics
  • You need insider scoops before they hit mainstream media
  • You want DC power dynamics and who said what to whom
  • You value 18 years of legacy and DC credibility

Or Subscribe to All Four

Most DC professionals read Playbook and Axios and Punchbowl and The Skimm. That's 40+ emails per week with 70-80% story overlap.

Reading all four manually: 90 minutes daily

Readless consolidates all four into one 12-minute digest with duplicate detection. Learn how →

Your Morning Routine, Optimized

Before Readless

6:00 AM - Arrive at desk

Open Politico Playbook (15 min)

6:15 AM

Read Axios AM (8 min)

6:23 AM

Check Punchbowl News AM (10 min)

6:33 AM

Scan The Hill Morning Report (5 min)

6:38 AM

Skim CQ Roll Call (7 min)

6:45 AM - 7:30 AM

Check 15+ more political newsletters

Total: 90 minutes before first meeting

With Readless

6:00 AM - One digest arrives

All 40+ political newsletters consolidated

What's inside:

  • • Top 5 political developments
  • • Playbook scoops + Axios insights + Punchbowl intel
  • • Congressional movements organized by chamber
  • • Commentary synthesis from multiple analysts
  • • Links to full original sources

6:15 AM - Fully briefed

Ready for meetings, calls, strategy sessions

Total: 15 minutes, comprehensive coverage

How Readless Handles Political News

1

Duplicate Detection

Same story covered in Playbook, Axios, and Punchbowl? AI detects it, extracts unique insights from each source, presents one comprehensive summary with attribution.

2

Source Attribution

Know which outlet broke the story. Every digest entry shows sources: (Playbook), (Axios), (Punchbowl). Click through to cite originals in your work.

3

Organized by Priority

Breaking news first, Congressional updates second, commentary third. AI understands political news hierarchy and organizes accordingly.

Professional Use Cases

Hill Staffer Workflow

Daily 6 AM digest: Playbook + Axios + Punchbowl + Roll Call. Briefed before boss's 7:30 AM meeting. Forward digest to Chief of Staff. Click through to Playbook for office talking points.

Time saved: 75 min daily → career advancement

Political Consultant Workflow

Three separate digests: (1) Daily news (6 AM), (2) Weekly polling & strategy (Monday), (3) Opposition research newsletters (Friday). Share client-relevant insights directly from digest.

Time saved: 120 min weekly → more billable hours

Lobbyist Workflow

Custom digest filtered to specific policy areas (healthcare, energy, finance). AI flags mentions of tracked legislation. Morning digest + weekly deep dives on committee movements.

Time saved: 90 min daily → strategic client work

Ready to optimize your political news reading?

Build My Political Digest

Essential Political Newsletters for DC Professionals

Morning Briefings

  • • Politico Playbook
  • • Axios AM
  • • Punchbowl News AM
  • • The Skimm
  • • Morning Consult

Deep Dives

  • • Puck (Tara Palmeri, Julia Ioffe)
  • • The Atlantic Politics
  • • New Yorker Politics
  • • Politico Pro

Specialized Political

  • • CQ Roll Call
  • • The Hill Morning Report
  • • National Journal Hotline
  • • Inside Elections

Commentary & Analysis

  • • Matt Yglesias
  • • Josh Marshall (TPM)
  • • Ben Smith (Semafor)
  • • Margaret Sullivan

Built for Political Professionals

Policy Professionals

Hill staffers, think tank analysts, advocacy groups

Comprehensive coverage without spending 2 hours on morning news

Political Consultants

Campaign strategists, pollsters, political advisors

Competitive intel and messaging trends in one place

Lobbyists & GR Pros

Government relations, public affairs, regulatory tracking

Policy developments and Congressional movements consolidated

Political Journalists

Reporters, editors, commentators, analysts

Full landscape view without missing breaking news

Frequently Asked Questions

Explore other newsletters like Axios, The Skimm, learn about newsletter automation, see how Readless works, or view pricing plans.

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