Moz Top 10 Newsletter: The Best Bi-Weekly SEO Digest (2026 Guide)
Join 500,000+ SEO professionals who trust Tom Capper's hand-curated selection of the 10 best SEO articles every two weeks.
The Moz Top 10 is the gold standard for busy SEO professionals who want quality over quantity. Get the best SEO content from across the web—not just Moz—delivered free to your inbox bi-weekly.
Quick Facts: Moz Top 10 Newsletter
Curator
Tom Capper (Senior Search Scientist at Moz)
Frequency
Bi-weekly (every 2 weeks)
Content
10 hand-curated SEO articles
Sources
External articles + Moz content
Cost
Free forever
Subscribers
500,000+
Top SEO Newsletters at a Glance
| Newsletter | Frequency | Focus | Best For | Cost |
|---|---|---|---|---|
| Moz Top 10 | Bi-weekly | Curated best articles | Quality seekers | Free |
| Ahrefs Digest | Weekly | Data-driven insights | Tool users | Free |
| Search Engine Journal | Daily | Breaking news | News junkies | Free |
| Search Engine Land | Daily | Algorithm updates | Technical SEOs | Free |
| #SEOFOMO | Weekly | Quick updates + jobs | Busy professionals | Free |
| Backlinko | Weekly | In-depth guides | Strategy learners | Free |
Key Takeaways
- Moz Top 10 is curated by Tom Capper, Moz's Senior Search Scientist
- Bi-weekly frequency means quality over quantity—no daily inbox overload
- 500,000+ subscribers trust this newsletter for SEO insights
- External sources included—not just Moz promotional content
- Completely free with no paywall or premium tier
What is the Moz Top 10 Newsletter?
The Moz Top 10 is a bi-weekly email newsletter curated by Tom Capper, Moz's Senior Search Scientist. Every two weeks, Tom hand-picks the 10 most valuable SEO and online marketing articles from across the web and delivers them directly to your inbox.
Unlike many newsletters that only promote their own content, the Moz Top 10 features articles from diverse external sources—making it one of the most trusted and unbiased SEO newsletters in the industry. With over 500,000 subscribers, it ranks as the #23 most popular email newsletter in the United States according to Yahoo Finance.
What's Included in Each Edition
Every Moz Top 10 newsletter includes:
- 10 hand-curated articles from the best SEO blogs, publications, and thought leaders
- Brief summaries for each article so you can decide what's worth your time
- Breaking news when major Google algorithm updates or industry changes happen
- Occasional "fun" content - educational pieces that make learning SEO enjoyable
- Links to original sources - full attribution to the original authors
Who is Tom Capper?
Tom Capper is Moz's Senior Search Scientist and a respected voice in the SEO community. He's known for challenging industry assumptions with data-driven analysis, speaking at major SEO conferences worldwide, and contributing to Moz's popular Whiteboard Friday video series.
When Tom curates the Moz Top 10, he applies the same rigorous standards he uses in his research—ensuring every article included is genuinely valuable, not just clickbait.
Why "Top 10" Works
The bi-weekly cadence and 10-article limit are intentional design choices:
- Quality over quantity: Unlike daily newsletters that flood your inbox, Moz Top 10 respects your time
- Curated, not algorithmic: A human expert (not an algorithm) selects each article
- Manageable format: 10 articles is enough to stay informed without feeling overwhelmed
- Diverse perspectives: Articles come from multiple sources, giving you a well-rounded view
Moz Top 10 vs Other SEO Newsletters
How does Moz Top 10 compare to other popular SEO newsletters? Here's a detailed breakdown to help you choose.
| Newsletter | Frequency | Content Type | Best For | Subscribers | Cost |
|---|---|---|---|---|---|
| Moz Top 10 | Bi-weekly | Curated roundup of best articles | Busy pros who want quality over quantity | 500,000+ | Free |
| Ahrefs Digest | Weekly (Mondays) | Data-driven insights, tutorials, case studies | Ahrefs users, data lovers | 284,000 | Free |
| Search Engine Journal | Daily | Breaking news, Google updates, tutorials | Those who need real-time updates | 210,000+ | Free |
| Search Engine Land | Daily | Algorithm changes, industry analysis | Technical SEOs, analysts | Large | Free |
| #SEOFOMO | Weekly | Quick news roundup, tools, remote SEO jobs | Time-constrained professionals | 40,000+ | Free |
| Backlinko | Weekly | In-depth SEO guides and strategies | Strategy-focused learners | 170,000+ | Free |
When to Choose Moz Top 10
- You prefer curated quality over high-frequency updates
- You want content from multiple sources, not just one company
- You value expert curation (Tom Capper) over algorithms
- You have limited time and need the best of the best
When to Choose Other Newsletters
- Need daily updates? → Search Engine Journal or Search Engine Land
- Want data-heavy analysis? → Ahrefs Digest
- Looking for jobs + news? → #SEOFOMO
- Prefer long-form guides? → Backlinko
What SEO Professionals Say
"The Moz Top 10 is value-packed and delivers practical insights without the fluff. It's the only newsletter I actually look forward to opening."
— SEO Professional via industry review
"Saves me hours of content hunting every month. Tom Capper's curation is spot-on—he picks articles I would have missed otherwise."
— Marketing Director testimonial
Industry Recognition
Expert Insight on Newsletter Overwhelm
"The relentless overload that's wearing us down is generated by a belief that 'good' work requires increasing busyness—faster responses to email and chats, more meetings, more tasks, more hours."
— Cal Newport, Author of Deep Work
This is exactly why curated newsletters like Moz Top 10 matter. Instead of adding to your overwhelm with daily emails, you get the best content, filtered by an expert, on a manageable schedule.
Manage Moz Top 10 with Readless
Love the Moz Top 10 but subscribe to other SEO newsletters too? Readless consolidates all your newsletters into one AI-powered digest on your schedule.
Before Readless
- • Moz Top 10 bi-weekly
- • Ahrefs Digest weekly
- • Search Engine Journal daily
- • #SEOFOMO weekly
- • Backlinko weekly
- = 15+ emails per week to read
With Readless
- One daily or weekly digest
- AI summarizes key insights
- Organized by topic
- No duplicate algorithm updates
- = Save 5+ hours per week
Learn more about how Readless works or see pricing plans.
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