Join 500,000+ SEO professionals who trust Tom Capper's hand-curated selection of the 10 best SEO articles every two weeks.
Moz Top 10 is the best SEO newsletter for busy professionals who want curated quality over daily volume (bi-weekly, free, 500,000+ subscribers). Ahrefs Digest is best for data-driven practitioners who use the Ahrefs toolset (weekly, free). Search Engine Journal is best for those needing daily breaking-news coverage of Google updates (daily, free). All three are free to subscribe.
The Moz Top 10 is the gold standard for busy SEO professionals who want quality over quantity. Get the best SEO content from across the web—not just Moz—delivered free to your inbox bi-weekly.
Curator
Tom Capper (Senior Search Scientist at Moz)
Frequency
Bi-weekly (every 2 weeks)
Content
10 hand-curated SEO articles
Sources
External articles + Moz content
Cost
Free forever
Subscribers
500,000+ (estimated as of April 2026 based on public data)
| Newsletter | Frequency | Focus | Best For | Cost |
|---|---|---|---|---|
| Moz Top 10 | Bi-weekly | Curated best articles | Busy in-house SEOs who want quality over volume | Free |
| Ahrefs Digest | Weekly | Data-driven insights | Ahrefs toolset users and data-driven marketers | Free |
| Search Engine Journal | Daily | Breaking news | News-driven SEOs tracking daily Google updates | Free |
| Search Engine Land | Daily | Algorithm updates | Technical SEOs and search analysts | Free |
| #SEOFOMO | Weekly | Quick updates + jobs | Freelance/remote SEOs wanting fast scans + jobs | Free |
| Backlinko | Weekly | In-depth guides | Strategy-focused learners who want long-form tutorials | Free |
The Moz Top 10 is a bi-weekly email newsletter curated by Tom Capper, Moz's Senior Search Scientist. Every two weeks, Tom hand-picks the 10 most valuable SEO and online marketing articles from across the web and delivers them directly to your inbox.
Unlike many newsletters that only promote their own content, the Moz Top 10 features articles from diverse external sources—making it one of the most trusted and unbiased SEO newsletters in the industry. With over 500,000 subscribers (based on public data as of April 2026), it has been cited among the most popular email newsletters in the United States according to Yahoo Finance coverage.
Every Moz Top 10 newsletter includes:
Tom Capper is Moz's Senior Search Scientistand a respected voice in the SEO community. He's known for challenging industry assumptions with data-driven analysis, speaking at major SEO conferences worldwide, and contributing to Moz's popular Whiteboard Friday video series.
When Tom curates the Moz Top 10, he applies the same rigorous standards he uses in his research—ensuring every article included is genuinely valuable, not just clickbait.
The bi-weekly cadence and 10-article limit are intentional design choices:
How does Moz Top 10 compare to other popular SEO newsletters? Here's a detailed breakdown to help you choose.
| Newsletter | Frequency | Content Type | Best For | Subscribers | Cost |
|---|---|---|---|---|---|
| Moz Top 10 | Bi-weekly | Curated roundup of best articles | Busy in-house SEOs and agency marketers who want expert-curated quality over daily volume | 500,000+ (est. Apr 2026) | Free |
| Ahrefs Digest | Weekly (Mondays) | Data-driven insights, tutorials, case studies | Ahrefs toolset users and data-driven practitioners who like backlink and keyword case studies | 284,000 (est. Apr 2026) | Free |
| Search Engine Journal | Daily | Breaking news, Google updates, tutorials | News-driven SEOs who need same-day coverage of Google algorithm changes | 210,000+ (est. Apr 2026) | Free |
| Search Engine Land | Daily | Algorithm changes, industry analysis | Technical SEOs and search analysts tracking algorithm and SERP shifts | Large (not publicly disclosed) | Free |
| #SEOFOMO | Weekly | Quick news roundup, tools, remote SEO jobs | Time-constrained freelancers and remote SEOs looking for quick scans and job listings | 40,000+ (est. Apr 2026) | Free |
| Backlinko | Weekly | In-depth SEO guides and strategies | Strategy-focused learners who prefer long-form tutorials over link roundups | 170,000+ (est. Apr 2026) | Free |
"The Moz Top 10 is value-packed and delivers practical insights without the fluff. It's the only newsletter I actually look forward to opening."
— SEO Professional via industry review
"Saves me hours of content hunting every month. Tom Capper's curation is spot-on—he picks articles I would have missed otherwise."
— Marketing Director testimonial
"The relentless overload that's wearing us down is generated by a belief that 'good' work requires increasing busyness—faster responses to email and chats, more meetings, more tasks, more hours."
— Cal Newport, Author of Deep Work
This is exactly why curated newsletters like Moz Top 10 matter. Instead of adding to your overwhelm with daily emails, you get the best content, filtered by an expert, on a manageable schedule.
Love the Moz Top 10 but subscribe to other SEO newsletters too? Readless consolidates all your newsletters into one AI-powered digest on your schedule.
Learn more about how Readless works or see pricing plans.
The Moz Top 10 is sent bi-weekly, meaning every two weeks, typically on alternating Fridays. This cadence is intentional: it gives curator Tom Capper time to hand-select only the most valuable SEO articles, rather than flooding subscribers daily. Each edition contains exactly 10 articles, so subscribers receive roughly 20 high-quality links per month without daily inbox clutter.
Tom Capper, Moz's Senior Search Scientist, personally curates every Moz Top 10 edition. Tom is a respected SEO expert known for data-driven ranking-factor analysis, conference talks at events like MozCon and SearchLove, and contributions to Moz's Whiteboard Friday video series. Because a single expert (not an algorithm) selects each article, the newsletter has a consistent editorial voice and a high signal-to-noise ratio.
Yes, the Moz Top 10 is completely free with no paywall, premium tier, or paid upgrade. You can subscribe directly at moz.com/moztop10 by entering your email address, and every bi-weekly edition arrives at no cost. There is no freemium gating: the same 10 curated articles are delivered to all 500,000+ subscribers (estimated as of April 2026 based on public data).
The newsletter covers SEO and online marketing topics including: algorithm updates, ranking factors, link building strategies, content marketing, technical SEO, local SEO, and industry trends. Tom includes both tactical tips and strategic insights.
No—this is one of the best things about Moz Top 10. Tom curates articles from across the web, including external blogs, publications, and thought leaders. It's an unbiased selection of the best SEO content, not just Moz promotion.
Visit moz.com/moztop10 and enter your email address. Subscription is free and instant, with no credit card required. You will receive your first issue in the next bi-weekly send. To consolidate Moz Top 10 with other SEO newsletters (like Ahrefs Digest and Search Engine Journal), forward each edition to your @mail.readless.app address for a single AI-generated digest.
Yes! With Readless, you can forward Moz Top 10 along with other SEO newsletters (Ahrefs, SEJ, Backlinko, etc.) to your @mail.readless.app address. Readless AI will consolidate all of them into one daily or weekly digest, saving you hours of reading time.
Three things set Moz Top 10 apart: 1) Human curation by Tom Capper (not an algorithm), 2) External sources included (not just self-promotion), and 3) Bi-weekly frequency that prioritizes quality over quantity. With 500,000+ subscribers, it's one of the most trusted SEO newsletters in the industry.
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